MELT!

Rebrand
Logo, Poster, Website & Merchandise
2020This is a hypothetical branding campaign for MELT, a music festival in Germany. When creating this branding system I wanted to honour the deep roots of german graphic design and how that design intersects with the music world, specifically techno.  This project was influenced by traditional techno rave motifs and Bauhaus. A merging of the very anti-establishment aesthetic of the former and the very institutional structure of the latter.  Embodying the history of the festival culture in a modern tone.